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Future of Marketing & AI

Authority Is the New Currency: 5 Ways to Earn AI’s Trust

diciembre 22, 2025 | 10 minutes to read

In a world where AI‑powered search engines curate what people see, authority is the new currency. Forget old‑school SEO tactics focused on keywords and volume. Now, AI filters for trust, credibility, and consistency — before it ever gives you a chance at visibility. In this post, you’ll discover the five trust signals that matter most (from original research to structured presence) and learn how to build them into your content strategy so AI doesn’t just notice you — it ranks you.

Future of Marketing & AI

AI Action Steps for 2026: WSI’s Roadmap for Smarter Adoption & ROI

diciembre 18, 2025 | 8 minutes to read

In our final deep dive into the 2025 WSI AI Business Insights Report, we’re not just analyzing trends—we’re turning them into AI action steps for 2026 that any business can apply. While AI interest is at an all-time high, implementation remains uneven. That’s where WSI’s insights come in: showing you how to move from scattered experiments to measurable outcomes. Whether you're a business leader, strategist, or team manager, this guide offers a clear, ROI-focused path to AI adoption, integration, and real business impact in the year ahead.