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The introduction of advertising into ChatGPT highlights a broader shift in how businesses are interpreted during early decision-making. This piece explores what that means for visibility, clarity, and long-term positioning.
Since 1995, the WSI network has grown through real decisions, real change, and real work with businesses around the world. These 30 business lessons share what that experience teaches about leadership, strategy, relationships, and building something that lasts.
Social media has shifted from promotion to proof. Platforms increasingly surface brands that demonstrate trust through human voice, community participation, and consistent credibility signals. Posting more no longer increases visibility. Showing up as a reliable, authentic presence does. Brands that empower people over logos, invest in communities, and build long-term relationships with creators establish trust that compounds across platforms and influences discovery, search visibility, and buyer confidence.
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